SEO Intro
Writing alt text: decoration versus information
Describing every image is not the answer. Decorative images should be left empty; informative ones should carry the information, not a description of the picture.
Technote
WordPress guides for Designers
For designers who own the look and the experience: how theme choice, webfonts and image handling decide whether the design survives contact with the browser.
71 articles· Designers
Themes & plugins Intro
Why 16px is the baseline for body text — and when it is not
16px is not a trend somebody picked; it is the default browsers and users already agreed on. Take it as the baseline — and know when Korean long-form…
Performance optimization Intro
Deciding your maximum upload size before you upload
Upload a camera original and the page still looks fine, which is why the problem surfaces late. Knowing what WordPress does behind the scenes gives you a rule.
Themes & plugins Intro
Deriving a full colour scale from one brand colour
One brand colour cannot draw an interface. Derive hover, pressed, tint and disabled states by rule and you stop picking new colours on every screen.
Themes & plugins Intro
Building a child theme: one header line and the load order
Two files is all it takes. Get the Template header line or the stylesheet load order wrong, though, and no amount of CSS will change the screen.
Themes & plugins Intro
Contrast: where grey body copy fails
Light grey body copy looks best in the mockup and reads worst on a real screen. Three threshold values let you judge it at the moment you pick…
Themes & plugins Intro
Mobile-first is a question of order, not taste
Starting narrow leaves you fewer decisions. Starting wide means deciding what to throw away at every step — and that decision never ends.
Themes & plugins Intro
Why 1.5 line-height is not enough for Korean body text
The web's default leading was calibrated for the Latin alphabet. Hangul packs more strokes into the same square and sits taller because of final consonants, so the same…
Themes & plugins Intro
What a design token actually is
A swatch on a mockup and a design token can hold the same value and still be different things. The difference is the name — and the name…
Performance optimization Intro
The right format makes images lighter without losing quality
Photographs and flat graphics compress on completely different principles. Choose accordingly and the file shrinks while the picture on screen does not change.
Themes & plugins Intro
Edit the parent theme and the next update erases it
A theme update replaces the whole folder — that is correct behaviour. Which is why your changes need to live somewhere it does not reach.