Performance optimization Practical
Measuring how speed reaches revenue on your own site
"One second costs you X percent" is someone else's number. Your drop-off points are yours to measure — and measuring them is not hard.
Technote
WordPress guides for Founders
For founders building alone or in a very small team: standing a site up on a minimal budget, earning customers from search, and running it without incidents.
80 articles· Founders
SEO Practical
Updating an old post often beats writing a new one
An article sitting on page two has already done half the work. Fixing it usually reaches the front page for far less time than writing something new.
Security Practical
Making repeated login attempts pointless
Rate limiting and moving the login URL are recommended in the same breath, but they do different jobs. Here is an honest account of what each one does…
Themes & plugins Practical
The form works, so why does no mail arrive?
The form is rarely the problem. The mail is being blocked at sending or filed as spam — and once you understand the structure, this is a solvable…
Development workflow Practical
The work that costs more when you do it yourself
A founder's time is not free. Doing it yourself or handing it over is a calculation, not a preference — and the items that belong in the calculation…
Themes & plugins Intro
Free or paid theme: what the money actually buys
What a paid theme actually buys is a year of updates and support — which is why the decision comes back around every twelve months.
Performance optimization Practical
Feeling slow is not the signal to upgrade
Problems that a bigger plan fixes and problems it never touches are separate from the start. Upgrade without telling them apart and you have spent money and kept…
Themes & plugins Practical
Plugin count is a budget, not a feature list
The plugin ecosystem is WordPress's greatest strength. But each one you enable adds an item to check every month, and that budget is finite.
Development workflow Practical
The point at which you need a staging site
Editing straight on the live site works only while the site is small. Once those thirty seconds touch revenue and trust, the rules change.
SEO Practical
What builds trust, and what destroys it instantly
Business details, a refund policy and a published process build trust. Invented testimonials, once spotted, take everything else down with them.
Development workflow Practical
What belongs in a maintenance agreement
If you pay a monthly fee and cannot say what you get for it, the agreement is missing scope and response times. Four clauses make it workable for…
SEO Practical
The minimum metrics: impressions, clicks, enquiries
You do not need to read every analytics screen. Three numbers tell you which article to fix and which kind to write more of.