Performance optimization Practical
Where the least money buys the most speed
Images are usually the heaviest part of a page, and shrinking them costs almost nothing if you do it in order. The CDN belongs at the end, not…
Technote
WordPress guides for Founders
For founders building alone or in a very small team: standing a site up on a minimal budget, earning customers from search, and running it without incidents.
80 articles· Founders
Servers & infrastructure Intro
When a website is not yet the answer
A website solves a specific set of problems. If you are not yet at that stage, validating demand another way is faster and teaches you more.
Servers & infrastructure Intro
Domain names: the choices people regret later
Domains are cheap; changing one is not. The choices that cause trouble years later share a pattern, and all of them are checkable before you buy.
Performance optimization Practical
Minimum preparation for a sudden rush of traffic
Opportunity arrives unannounced. A few things done in advance are what stand between a crowd and a blank error page.
Themes & plugins Practical
When you genuinely need a shop system
WooCommerce is a fine piece of software. It is also a great deal of machinery to maintain for a single one-off product. Start by naming what it actually…
Development workflow Practical
Whose name are the domain, the hosting and the repository in?
The single most regretted item in this series. Accounts in someone else's name cause no trouble at all while the relationship is good — and every kind of…
Themes & plugins Intro
How far the block editor gets you, and where it stops
Knowing what the built-in editor already does saves money before you buy a builder — and the signal that you need one arrives later than you think.
SEO Intro
The skeleton of an article people actually read
Articles usually fail on sequence, not on prose. Keep four parts in the right order and readers finish, no writing course required.
Themes & plugins Intro
What free covers, and what you should pay for
Compare feature tables and the paid tier always wins. The founder's criterion is not features but the weight of your data — what you lose if the tool…
Security Intro
What happens while you put off updates
A vulnerability sits quietly and then, one day, becomes public. A clock starts at that moment — and it stops when you press update.
Themes & plugins Intro
Do not choose a theme by how it looks
Every theme demo looks good. What decides whether it still works a year from now is maintenance history and speed — both checkable before you buy.
Working with AI Practical
The judgement calls AI cannot make for you
It is not a limitation of ability but of context. Once you can name the decisions that depend on what AI cannot see, delegation becomes straightforward.