Performance optimization Practical
Who pays for the milliseconds a tag adds?
A tracking script does not stop at downloading. While it is parsed and executed the main thread is busy, and a busy page ignores fingers. That cost is…
Technote
WordPress guides for Marketers
For marketers who own content and conversion: how SEO and speed move the numbers you are measured on, and what to ask engineering for.
27 articles· Marketers
SEO Practical
Internal links: what anchor text and direction actually do
An internal link guides a reader and declares a relationship at the same time. The words you link with and the direction you link in are that declaration.
SEO Practical
Structured data: choose the type you actually are
Mark a service up as a Product and you collect warnings instead of rich results. Choosing the right type is very nearly the whole job.
SEO Practical
Split the path into steps and the leak becomes visible
A single conversion rate only tells you it is low. Divide the path into steps and you can see which stretch loses people — and therefore what to…
Development workflow Practical
Auto-reply copy: your first impression is written here
Most auto-replies go out with the default wording. Yet it is the first message a customer ever receives from you — brand copy, not a receipt.
SEO Practical
Korean keyword research: the intent behind the volume
Two keywords with the same volume can need entirely different pages. How to read the intent tools do not show, and how to handle the spelling variation Korean…
Performance optimization Practical
This is how a landing page gets heavy
Nobody decides to make a landing page heavy. It accumulates: one addition per campaign, and nothing ever removed when the campaign ends.
SEO Practical
Cannibalisation: when two of your pages fight each other
Sometimes the page holding your ranking down is your own. Two ways to spot it, three ways to fix it, and a rule for choosing between them.
SEO Practical
Filter URLs, quiet duplication, and canonical tags
Hundreds of addresses can show the same list in a different order. Nothing looks wrong on screen, which is exactly why the problem is found late.
SEO Practical
Record what happened, not which button moved
An event called "button 3 clicked" loses its meaning the moment the page changes. "Enquiry submitted" still means the same thing after a redesign.
Servers & infrastructure Practical
Why enquiry mail lands in spam — three records explained
The form submits fine, but no mail arrives. The cause is usually the sending path, not the form — and three DNS records that prove who sent it…
SEO Intro
Three Search Console screens to check every week
Search Console has many screens; three are worth a weekly look. Decide which question each answers and the whole routine takes fifteen minutes.