SEO Advanced
Connecting an enquiry back to the article that made it
If enquiries rise but you cannot say which article did it, the next content decision is still made on instinct. The connection comes from rules, not tools.
Technote
WordPress guides for Marketers
For marketers who own content and conversion: how SEO and speed move the numbers you are measured on, and what to ask engineering for.
60 articles· Marketers
Security Practical
Consent and tracking — the tag that fires first
Collect the minimum, say that you collect it, and honour a refusal. Three lines of principle, and nearly all the failures happen in one place: a tag that…
SEO Advanced
Before you trust the trend: a data quality check
Office traffic, bots and duplicated tags all inflate the figures — and not by a steady amount, which is what makes reading a trend so dangerous.
Development workflow Practical
Campaign URL hygiene — indexing and reporting split together
A URL with campaign parameters is a separate URL as far as search engines are concerned. Indexed, it duplicates the page it points at; written inconsistently, it splits…
Performance optimization Advanced
A conversion audit: finding where people leave
Polishing a page nobody reaches is the most common waste. Walk the whole path end to end and the leak shows itself first.
Performance optimization Practical
The cost of pop-ups — search and conversion at once
An interstitial that covers the content on mobile is treated unfavourably in search, and the same interstitial costs conversions too. The levers are timing, trigger and dismissal.
SEO Practical
The both-engines checklist
Open one tool and you see half the picture. Here is the order for checking both, plus the items that only show up when you do.
SEO Advanced
Measuring the hub, not the post
Watching individual rankings hides what structure is doing. What to group, how long to wait, and what to judge on.
SEO Practical
A thirty-minute monthly SEO routine, in eight checks
Audits fail to become habits mostly for want of an order. Look at the same places in the same sequence, note one line each, and thirty minutes is…
Performance optimization Practical
A landing page speed audit you can run yourself
Asking engineering to "make it faster" gives nobody a task. Images, third-party scripts, fonts and the hero image are four things a marketer can check personally and hand…
SEO Practical
Which old posts to fix first
Improving one page that already holds a position in search is often faster than writing something that has to earn a position from scratch. Here are the three…
SEO Intro
Four SEO habits worth retiring — and what replaced them
Keyword density, meta keywords, word-count targets, bulk directory submission. All four once had a rationale and none of them do now — and what matters more than dropping…