Development workflow Practical
The follow-up flow, and what response time does
Answering the enquiries you already have is often easier than getting more. Good intentions do not make a flow — writing it down does.
Technote
WordPress guides for Marketers
For marketers who own content and conversion: how SEO and speed move the numbers you are measured on, and what to ask engineering for.
60 articles· Marketers
SEO Practical
Why your name, address and phone must match everywhere
When the details on your map listing, your site and your social profiles differ slightly, they dilute each other. Tidying up is easy; hunting down scattered copies is…
Development workflow Practical
Put the next action next to the number
A report that changes nothing is not a report; it is a habit. One page should end in one decision.
SEO Practical
How to structure an article for the featured snippet
Structure earns the excerpt, not rank alone: a direct answer immediately under the question heading, with lists and tables only where the query implies them. Note that appearing…
Development workflow Practical
An A/B test starts with two decisions
If you do not fix the sample size and the duration before you start, you will stop the test at the moment it flatters the variant you preferred.…
SEO Practical
The content audit: keep, update, merge or retire
An audit is not about deletion; it is about reviving what got buried. How to build the list, and how to sort every post into one of four…
Development workflow Practical
Why “please do some SEO” changes nothing
A request becomes work when it carries five lines: target, observation, desired state, how to verify, priority. Without them nobody can decide where to begin.
SEO Intro
The four search intents — one page, one intent
Two queries that look like the same subject can demand completely different pages. Identify the intent first and the format decides itself — and a page that serves…
Working with AI Advanced
Competitor analysis with AI — open the page and verify
Summarising structure across several articles and spotting coverage gaps is genuinely useful work for AI. Every factual claim about a competitor, though, must be checked by opening the…
Working with AI Practical
AI-written content and search: authorship is not the problem
Search engines rank helpfulness, not authorship. Mass-produced thin content fails because it is thin — not because a machine wrote it.
Security Practical
Lead data is an asset and a liability at once
A contact list is a marketing asset and personal data at the same time. Collect the minimum, set a retention period, and actually delete when it expires.
Security Practical
Analytics and privacy: collecting the minimum, honestly disclosed
Showing a banner is not the same as obtaining consent. You should be able to explain what you collect and why — and a retention period ought to…