Technote
For marketers who own content and conversion: how SEO and speed move the numbers you are measured on, and what to ask engineering for.
27 articles· Marketers
Performance optimization Practical
Lab data is one reproducible run under controlled conditions; field data is the distribution of what real customers experienced. When they disagree, they are answering different questions.
SEO Intro
Tag freely, but do not push every tag into search. Separate subject from audience and difficulty — and decide deliberately which archives get indexed.
SEO Intro
A page blocked in robots.txt can still appear in search. Blocking a crawl and blocking an index are different jobs — miss that and you fix the wrong…
SEO Intro
Form placement is a timing problem, not a design one. Pushed at the wrong moment, a form stops being an invitation and becomes an obstruction.
SEO Intro
A plugin, code in your child theme, or a tag manager. All three work, but they charge different prices: convenience, control, or an extra layer that hides what…
SEO Intro
If you have used Google Search Console, the shape is familiar. Registration, ownership verification and sitemap submission in order — with the points where it stalls.
SEO Intro
The moment you nest categories you start mass-producing pages with one or two posts on them. Why flat wins, and how to unwind a hierarchy you already built.
Performance optimization Intro
The score is several metrics weighted into one number. What you can act on is the list underneath it — and that list, not the number, is what…
SEO Intro
The title you wrote often is not the one that appears. Once you know the two tags do different jobs, it becomes obvious where the effort belongs.
SEO Intro
A contact form alone only catches the few who have already decided. To reach the many who are still weighing things up, you have to hand them something…
SEO Intro
If the dashboard keeps growing but no decision ever changes, that dashboard is a cost rather than an asset. Choose metrics by what you would do differently if…
Performance optimization Intro
"A second of delay costs this much conversion" is a number from somebody else's site. Once you know the three routes from speed to money, you can measure…