SEO Intro
Three Search Console screens to check every week
Search Console has many screens; three are worth a weekly look. Decide which question each answers and the whole routine takes fifteen minutes.
Technote
WordPress guides for Marketers
For marketers who own content and conversion: how SEO and speed move the numbers you are measured on, and what to ask engineering for.
52 articles· Marketers
Performance optimization Practical
When field and lab data disagree, which do you believe?
Lab data is one reproducible run under controlled conditions; field data is the distribution of what real customers experienced. When they disagree, they are answering different questions.
SEO Intro
Tags and categories: how many archives should search see?
Tag freely, but do not push every tag into search. Separate subject from audience and difficulty — and decide deliberately which archives get indexed.
SEO Intro
Sitemaps advertise, robots.txt blocks — and they are not opposites
A page blocked in robots.txt can still appear in search. Blocking a crawl and blocking an index are different jobs — miss that and you fix the wrong…
SEO Intro
Where to put the form without interrupting the reading
Form placement is a timing problem, not a design one. Pushed at the wrong moment, a form stops being an invitation and becomes an obstruction.
SEO Intro
Three ways to add analytics to WordPress, and what each costs
A plugin, code in your child theme, or a tag manager. All three work, but they charge different prices: convenience, control, or an extra layer that hides what…
SEO Intro
Registering with Naver Search Advisor, in order
If you have used Google Search Console, the shape is familiar. Registration, ownership verification and sitemap submission in order — with the points where it stalls.
SEO Intro
Category design: hierarchy breeds thin archives
The moment you nest categories you start mass-producing pages with one or two posts on them. Why flat wins, and how to unwind a hierarchy you already built.
Performance optimization Intro
The Lighthouse score is a summary; the work is in the items
The score is several metrics weighted into one number. What you can act on is the list underneath it — and that list, not the number, is what…
SEO Intro
Titles and descriptions: what actually reaches the results page
The title you wrote often is not the one that appears. Once you know the two tags do different jobs, it becomes obvious where the effort belongs.
SEO Intro
What do you give in exchange for a contact detail?
A contact form alone only catches the few who have already decided. To reach the many who are still weighing things up, you have to hand them something…
SEO Intro
Decide what to measure before you measure anything
If the dashboard keeps growing but no decision ever changes, that dashboard is a cost rather than an asset. Choose metrics by what you would do differently if…