Performance optimization Intro
The three routes from speed to revenue
"A second of delay costs this much conversion" is a number from somebody else's site. Once you know the three routes from speed to money, you can measure…
Technote
WordPress guides for Marketers
For marketers who own content and conversion: how SEO and speed move the numbers you are measured on, and what to ask engineering for.
52 articles· Marketers
SEO Intro
Naver and Google: what is the same, what differs
Overstate the differences and you spend effort where it changes nothing. The fundamentals are one set; what genuinely differs is the tooling and how results are laid out.
SEO Intro
Pillar and cluster: turning a pile of posts into one asset
There is a reason the post count grows while traffic does not: every post is fighting alone. The fix is not writing more, it is grouping what you…
SEO Intro
How a page reaches search: crawl, render, index
"We are not in search" is not one problem. Each stage fails differently, and only by naming the stage do you get a request an engineer can act…