SEO Intro
Deciding what to write: start from the words customers search
Founders rarely stall for lack of things to say. They stall because they started from what they want to say — swap the starting point to the customer's…
Technote
Content that brings customers from search
Getting out of the structure where traffic stops when the ad spend stops — choosing what to write and getting it found, inside a founder's time budget.
8 articles
SEO Intro
Your first ten articles: three broad, seven narrow
Ten articles written in no particular order stay ten separate articles. Fix the ratio and the sequence of broad and narrow pieces and the same effort builds something…
SEO Intro
The skeleton of an article people actually read
Articles usually fail on sequence, not on prose. Keep four parts in the right order and readers finish, no writing course required.
SEO Practical
What internal links do: turning ten posts into one body of work
The same ten posts become a different site once they point at each other. Links are the reader's next step and, to a search engine, your explanation of…
Development workflow Practical
A publishing rhythm you can keep
Slower but unbroken beats a burst of writing followed by two silent months. Rhythm does not come from willpower — it comes from stock and a routine.
SEO Practical
The minimum metrics: impressions, clicks, enquiries
You do not need to read every analytics screen. Three numbers tell you which article to fix and which kind to write more of.
SEO Practical
Updating an old post often beats writing a new one
An article sitting on page two has already done half the work. Fixing it usually reaches the front page for far less time than writing something new.
Working with AI Practical
Where AI helps with writing, and where it must not
AI is quick at structure and phrasing. Facts, measurements and lived experience have to come from you — and turning that boundary into a procedure buys speed without…