Servers & infrastructure Intro
Choosing a domain and host: what actually matters
Knowing what this choice decides later saves you the cost of moving a year from now — the difference between shared hosting and a server most of all.
Technote
Launching alone — WordPress from zero
Opening your first business site alone, without an agency budget. Eight steps in the order a founder actually meets them — from choosing a domain and host to the pre-launch checklist.
8 articles
Servers & infrastructure Intro
Seven settings to change the moment WordPress is installed
Installing takes five minutes; the ten minutes after it decide the next year. One search-visibility setting in particular keeps your site out of search entirely if you miss…
Themes & plugins Intro
Do not choose a theme by how it looks
Every theme demo looks good. What decides whether it still works a year from now is maintenance history and speed — both checkable before you buy.
Themes & plugins Intro
You only need about five plugins to start
A plugin is not one feature — it is one maintenance liability. Install twenty at the start and you will never work out which one causes a problem.
SEO Practical
Your first five pages, and the question each one answers
You do not need many pages. Five is enough — as long as each one has a decided question it answers for the visitor.
SEO Practical
Registering with search engines and confirming your first index
A site the search engines do not know about might as well not exist. Registration takes thirty minutes, and there are specific screens to check afterwards.
Themes & plugins Practical
The form works, so why does no mail arrive?
The form is rarely the problem. The mail is being blocked at sending or filed as spam — and once you understand the structure, this is a solvable…
Development workflow Practical
The night-before launch checklist
Most problems found after launch could have been found in thirty minutes before it. Here is the list, in order.