SEO Intro
Decide what to measure before you measure anything
If the dashboard keeps growing but no decision ever changes, that dashboard is a cost rather than an asset. Choose metrics by what you would do differently if…
Technote
No measurement, no improvement
Analytics that starts by deciding what to measure — weighted toward metric design over tool setup, and staying inside privacy rules.
4 articles
SEO Intro
Three ways to add analytics to WordPress, and what each costs
A plugin, code in your child theme, or a tag manager. All three work, but they charge different prices: convenience, control, or an extra layer that hides what…
SEO Practical
Record what happened, not which button moved
An event called "button 3 clicked" loses its meaning the moment the page changes. "Enquiry submitted" still means the same thing after a redesign.
SEO Practical
Split the path into steps and the leak becomes visible
A single conversion rate only tells you it is low. Divide the path into steps and you can see which stretch loses people — and therefore what to…