SEO Intro
How a page reaches search: crawl, render, index
"We are not in search" is not one problem. Each stage fails differently, and only by naming the stage do you get a request an engineer can act…
Technote
Technical SEO for marketers
Enough technical SEO to know what to ask engineering for — the principles, without writing code, in the form of requests and checklists.
5 articles
SEO Intro
Titles and descriptions: what actually reaches the results page
The title you wrote often is not the one that appears. Once you know the two tags do different jobs, it becomes obvious where the effort belongs.
SEO Intro
Sitemaps advertise, robots.txt blocks — and they are not opposites
A page blocked in robots.txt can still appear in search. Blocking a crawl and blocking an index are different jobs — miss that and you fix the wrong…
SEO Practical
Filter URLs, quiet duplication, and canonical tags
Hundreds of addresses can show the same list in a different order. Nothing looks wrong on screen, which is exactly why the problem is found late.
SEO Practical
Structured data: choose the type you actually are
Mark a service up as a Product and you collect warnings instead of rich results. Choosing the right type is very nearly the whole job.