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282 articles

Performance optimization Advanced

A front-end budget you can actually hold

Pages do not get heavy in one go. They get heavy through small, individually reasonable additions. A ceiling you actually check is what stops the accumulation.

Developers 8 min read

Development workflow Advanced

Running WP-CLI in CI: what the checks actually look like

Checks that rely on somebody remembering get skipped in a busy week. Stack the cheap ones first, run the rest against a disposable WordPress, and the remembering stops…

Developers 8 min read

Development workflow Advanced

Finding out what is attached to a hook, in order

A callback that never runs, one that runs and gets overwritten, and a hook that never fires are three different problems. Reading the registry separates all three at…

Developers 8 min read

Working with AI Practical

Writing WordPress code with AI: context decides the result

The same question gives wildly different answers, and the variable is usually not the model but what you handed over. Supply your conventions, your version constraints and the…

Developers 10 min read

Security Practical

Consent and tracking — the tag that fires first

Collect the minimum, say that you collect it, and honour a refusal. Three lines of principle, and nearly all the failures happen in one place: a tag that…

Marketers 9 min read

SEO Advanced

Before you trust the trend: a data quality check

Office traffic, bots and duplicated tags all inflate the figures — and not by a steady amount, which is what makes reading a trend so dangerous.

Marketers 7 min read

Performance optimization Advanced

A conversion audit: finding where people leave

Polishing a page nobody reaches is the most common waste. Walk the whole path end to end and the leak shows itself first.

Marketers 7 min read

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