SEO Intro
Registering with Naver Search Advisor, in order
If you have used Google Search Console, the shape is familiar. Registration, ownership verification and sitemap submission in order — with the points where it stalls.
Technote
WordPress know-how, from real work Technotes worth picking
203 articles
Performance optimization Practical
What you can animate for free, and what costs a frame
A frame is a very short budget. Only transform and opacity move without layout work; everything else charges you on every single frame.
SEO Intro
Category design: hierarchy breeds thin archives
The moment you nest categories you start mass-producing pages with one or two posts on them. Why flat wins, and how to unwind a hierarchy you already built.
Performance optimization Intro
The Lighthouse score is a summary; the work is in the items
The score is several metrics weighted into one number. What you can act on is the list underneath it — and that list, not the number, is what…
SEO Intro
Titles and descriptions: what actually reaches the results page
The title you wrote often is not the one that appears. Once you know the two tags do different jobs, it becomes obvious where the effort belongs.
Development workflow Intro
Getting design and code to use one set of names
Different names mean a translation step in every conversation. That translation lives only in people's heads, and it never reaches whoever joins next.
SEO Intro
Leave the screens that already work alone
Scope is set by data, not taste. Screens that bring traffic and conversions get a surface refresh — their structure stays where it is.
Development workflow Intro
The REST API you already have
You are already using it even if you never go headless — this is how the block editor saves your posts. Knowing the response shape halves your client…
Performance optimization Advanced
Why the page jumps when your font arrives
When a late web font swaps in, the line count changes and everything below moves. Match the fallback family's metrics to the web font and the shift disappears.
Development workflow Practical
A .gitignore for WordPress on GitHub
The line between what belongs in a WordPress repository and what must never enter it is sharp. The moment wp-config.php lands in a repo, your database password and…
Development workflow Intro
Installing WP-CLI, and why local differs from the server
Move click-work to the command line and the work becomes a record. Installing takes ten minutes; deciding which PHP it runs on and as which user saves you…
Performance optimization Intro
Measure before you fix: the first thirty minutes
Optimising by intuition usually improves something. The trouble is that it was rarely the bottleneck. Start by splitting the request into segments and getting numbers.
Cited
Technotes worth reading next
Topics outside WordPress are collected on Dongji Communication Tech Insights, run by the same team. The summaries below are quoted from the originals; the titles link to them.
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Working with AI
Writing a CLAUDE.md — teaching an AI coding assistant your project
AI coding tools such as Claude Code, Cursor and Copilot do better work the more precisely they know your project. Here is a structure and a set of principles that hold up.
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Working with AI
Prompting an AI for UI design — drafting with Claude and GPT
Asking an AI to "make a nice button" gets you a disappointing button. Structured prompts that carry constraints, references and a defined role get you the design you meant.
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Themes & plugins
SCSS from the ground up — variables through module structure
The core syntax of SCSS (Sass) and what it solves that plain CSS cannot: variables, nesting, mixins, @use and module structure — organised around patterns you can use immediately.
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Themes & plugins
Design tokens and theme colour systems — brand identity in SCSS variables
How to turn a colour palette from a pile of hex codes into a system that means something — semantic token structure and SCSS variable patterns, from a real project.
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Performance optimization
Designing a responsive typography system — the science of readability
Hard-coded pixel font sizes are over. Type scales, fluid sizing with clamp(), Korean webfont optimisation and line-height ratios — building typography that reads well on any screen.
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Development workflow
From Figma to SCSS — a designer-developer handoff guide
Minimising what gets lost between a Figma file and the code: extracting tokens, naming components, keeping the spacing system in sync — the whole workflow, step by step.