Technote

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203 articles

SEO Intro

Decide what to measure before you measure anything

If the dashboard keeps growing but no decision ever changes, that dashboard is a cost rather than an asset. Choose metrics by what you would do differently if…

Marketers 7 min read

Performance optimization Intro

The three routes from speed to revenue

"A second of delay costs this much conversion" is a number from somebody else's site. Once you know the three routes from speed to money, you can measure…

Marketers 8 min read

SEO Intro

Naver and Google: what is the same, what differs

Overstate the differences and you spend effort where it changes nothing. The fundamentals are one set; what genuinely differs is the tooling and how results are laid out.

Marketers 7 min read

Development workflow Intro

Hand over rules, not just screens

Hand over twenty screens and the developer asks about the twenty-first. What lets them build the screens you never drew is a set of rules — and rules…

Designers 7 min read

Development workflow Intro

A redesign starts with an inventory, not a mockup

You cannot protect a page that is not on your list. Three inventories — pages, templates, top entry screens — settle both the scope and the schedule.

Designers 7 min read

SEO Intro

How a page reaches search: crawl, render, index

"We are not in search" is not one problem. Each stage fails differently, and only by naming the stage do you get a request an engineer can act…

Marketers 7 min read

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