Performance optimization Advanced
A front-end budget you can actually hold
Pages do not get heavy in one go. They get heavy through small, individually reasonable additions. A ceiling you actually check is what stops the accumulation.
Technote
Performance optimization
Caching, Redis, Core Web Vitals, image optimisation and query tuning — everything that makes WordPress fast, grounded in measurements rather than folklore.
44 articles· Performance optimization
Performance optimization Advanced
A conversion audit: finding where people leave
Polishing a page nobody reaches is the most common waste. Walk the whole path end to end and the leak shows itself first.
Performance optimization Practical
The cost of pop-ups — search and conversion at once
An interstitial that covers the content on mobile is treated unfavourably in search, and the same interstitial costs conversions too. The levers are timing, trigger and dismissal.
Performance optimization Advanced
Caching API responses: which layer, and how to invalidate
Adding a cache is easy. Knowing when to discard it is the work — and getting that wrong can end with payment state that never updates.
Performance optimization Practical
A landing page speed audit you can run yourself
Asking engineering to "make it faster" gives nobody a task. Images, third-party scripts, fonts and the hero image are four things a marketer can check personally and hand…
Performance optimization Advanced
Autoloaded options: finding what rides on every request
Options marked autoload are read and unserialised on every request. One large blob quietly taxes the entire site, and nothing on screen says so.
Performance optimization Advanced
Removing parent theme assets, and the responsibility you inherit
Dropping unused scripts is possible. But you inherit responsibility for whatever depended on them, so you need a procedure for finding out what actually breaks.
Performance optimization Practical
Core Web Vitals in plain marketing language
Three metrics, three plain sentences: when does it appear, does it jump while loading, does it respond when tapped. Translate them and the request writes itself.
Performance optimization Practical
Transients: caching hands you an invalidation problem
Storing takes three lines. Deciding when to delete is the hard part, and there are at least two events. Miss either one and the symptoms differ sharply.
Performance optimization Practical
Who pays for the milliseconds a tag adds?
A tracking script does not stop at downloading. While it is parsed and executed the main thread is busy, and a busy page ignores fingers. That cost is…
Performance optimization Practical
The object cache: what Redis actually removes
Repeated identical lookups disappear. One slow query does not. Miss that distinction and you will wire up Redis and then ask why nothing got faster.
Performance optimization Practical
This is how a landing page gets heavy
Nobody decides to make a landing page heavy. It accumulates: one addition per campaign, and nothing ever removed when the campaign ends.