Technote

Performance optimization

Caching, Redis, Core Web Vitals, image optimisation and query tuning — everything that makes WordPress fast, grounded in measurements rather than folklore.

44 articles· Performance optimization

Performance optimization Practical

The N+1 problem: get_post_meta in a loop, and priming

WP_Query primes caches for its own results only. A hand-built list of IDs gets none of that for free — and that difference decides your query count.

Developers 7 min read

Performance optimization Practical

When field and lab data disagree, which do you believe?

Lab data is one reproducible run under controlled conditions; field data is the distribution of what real customers experienced. When they disagree, they are answering different questions.

Marketers 6 min read

Performance optimization Intro

Reading a query profile: slow versus duplicated

They sit side by side in the same panel but they are not the same problem. One needs the query rewritten; the other disappears with a cache. Telling…

Developers 8 min read

Performance optimization Practical

The first-screen image deserves special treatment

How fast a page feels is when the largest element on the first screen finishes drawing. Lazy-load the hero and you have delayed that moment yourself.

Designers 8 min read

Performance optimization Advanced

Why the page jumps when your font arrives

When a late web font swaps in, the line count changes and everything below moves. Match the fallback family's metrics to the web font and the shift disappears.

Designers 8 min read

Performance optimization Intro

Measure before you fix: the first thirty minutes

Optimising by intuition usually improves something. The trouble is that it was rarely the bottleneck. Start by splitting the request into segments and getting numbers.

Developers 7 min read

Performance optimization Intro

The three routes from speed to revenue

"A second of delay costs this much conversion" is a number from somebody else's site. Once you know the three routes from speed to money, you can measure…

Marketers 8 min read

Performance optimization Practical

The hidden cost of an embedded video

The player loads whether or not anyone presses play. A poster-first approach charges that cost only to the people who actually click.

Designers 5 min read

Performance optimization Advanced

Metric overrides: stopping the jump when the font lands

Text jumps when a webfont lands not because it was late, but because the fallback had different widths and heights. Match the two and the swap leaves the…

Designers 9 min read

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