SEO Intro
The four search intents — one page, one intent
Two queries that look like the same subject can demand completely different pages. Identify the intent first and the format decides itself — and a page that serves…
Technote
SEO
Technical SEO, structured data, indexing on Google and Naver, and sitemaps — the technical groundwork that search traffic is built on.
59 articles· SEO
SEO Practical
The fortnight after launch: what to watch
A few unsettled days after launch are normal. A decline that persists for two weeks is not. Here is what to watch across indexing, speed and conversion.
SEO Practical
Every field on your form has to earn its place
Fewer fields generally convert better. But the honest question is not "how much will we gain" — it is "what does this field do to earn its place".
SEO Practical
What your link looks like when shared: OG tags and previews
The card that appears in messengers and social feeds is decided by tags, not by luck — and fixing a tag does not always update a link already…
SEO Practical
Archive intros: the fate of a page that is only a list
WordPress creates archive pages for you; it does not create their value. A written introduction is what earns an archive its place in the index.
SEO Practical
Portal blog or your own site: where the asset accumulates
A portal blog reaches people, and it is often worth doing. Just be clear from the start about whose asset accumulates there.
SEO Practical
Internal links: what anchor text and direction actually do
An internal link guides a reader and declares a relationship at the same time. The words you link with and the direction you link in are that declaration.
SEO Practical
Structured data: choose the type you actually are
Mark a service up as a Product and you collect warnings instead of rich results. Choosing the right type is very nearly the whole job.
SEO Practical
What breaks first when forty cards land on the page
A mockup with six cards usually works. At forty, aspect ratio breaks first, and then three cards of one visual family start reading as a single block.
SEO Practical
The zero-result screen is where people leave
An empty screen has to say why it is empty and what to do next. And where a filter can return nothing, show the counts so the dead…
SEO Practical
Split the path into steps and the leak becomes visible
A single conversion rate only tells you it is low. Divide the path into steps and you can see which stretch loses people — and therefore what to…
SEO Practical
Korean keyword research: the intent behind the volume
Two keywords with the same volume can need entirely different pages. How to read the intent tools do not show, and how to handle the spelling variation Korean…