SEO Practical
Keeping your URLs is a design decision
Redraw the information architecture and addresses change. If they must, the 301 map ships with the change — it is a deliverable, not an afterthought.
Technote
SEO
Technical SEO, structured data, indexing on Google and Naver, and sitemaps — the technical groundwork that search traffic is built on.
41 articles· SEO
SEO Intro
Where to put the form without interrupting the reading
Form placement is a timing problem, not a design one. Pushed at the wrong moment, a form stops being an invitation and becomes an obstruction.
SEO Intro
Three ways to add analytics to WordPress, and what each costs
A plugin, code in your child theme, or a tag manager. All three work, but they charge different prices: convenience, control, or an extra layer that hides what…
SEO Intro
Registering with Naver Search Advisor, in order
If you have used Google Search Console, the shape is familiar. Registration, ownership verification and sitemap submission in order — with the points where it stalls.
SEO Intro
Category design: hierarchy breeds thin archives
The moment you nest categories you start mass-producing pages with one or two posts on them. Why flat wins, and how to unwind a hierarchy you already built.
SEO Intro
Titles and descriptions: what actually reaches the results page
The title you wrote often is not the one that appears. Once you know the two tags do different jobs, it becomes obvious where the effort belongs.
SEO Intro
Leave the screens that already work alone
Scope is set by data, not taste. Screens that bring traffic and conversions get a surface refresh — their structure stays where it is.
SEO Intro
What do you give in exchange for a contact detail?
A contact form alone only catches the few who have already decided. To reach the many who are still weighing things up, you have to hand them something…
SEO Intro
Decide what to measure before you measure anything
If the dashboard keeps growing but no decision ever changes, that dashboard is a cost rather than an asset. Choose metrics by what you would do differently if…
SEO Intro
Naver and Google: what is the same, what differs
Overstate the differences and you spend effort where it changes nothing. The fundamentals are one set; what genuinely differs is the tooling and how results are laid out.
SEO Intro
Pillar and cluster: turning a pile of posts into one asset
There is a reason the post count grows while traffic does not: every post is fighting alone. The fix is not writing more, it is grouping what you…
SEO Intro
How a page reaches search: crawl, render, index
"We are not in search" is not one problem. Each stage fails differently, and only by naming the stage do you get a request an engineer can act…