SEO Practical
Heading structure: two h1s blur page and index alike
Headings are a document's skeleton, not a type size. Once the size you picked and the level you assigned drift apart, the page loses its table of contents.
Technote
SEO
Technical SEO, structured data, indexing on Google and Naver, and sitemaps — the technical groundwork that search traffic is built on.
41 articles· SEO
SEO Practical
Building trust before you have any testimonials
One testimonial that looks invented takes the honest claims on the page down with it. There are other kinds of evidence available while you have none.
SEO Practical
The about page is where trust gets decided
The about page looks like a formality, yet it is the page people reopen just before enquiring or paying. What they are checking is not your company timeline.
SEO Practical
Updating an old post often beats writing a new one
An article sitting on page two has already done half the work. Fixing it usually reaches the front page for far less time than writing something new.
SEO Practical
What builds trust, and what destroys it instantly
Business details, a refund policy and a published process build trust. Invented testimonials, once spotted, take everything else down with them.
SEO Practical
The minimum metrics: impressions, clicks, enquiries
You do not need to read every analytics screen. Three numbers tell you which article to fix and which kind to write more of.
SEO Practical
Registering with search engines and confirming your first index
A site the search engines do not know about might as well not exist. Registration takes thirty minutes, and there are specific screens to check afterwards.
SEO Practical
Anatomy of a pricing page: exclusions at the same size
Hide the price and you become a "call us" service; list only inclusions and you inherit a scope dispute. One page structure removes both problems at once.
SEO Practical
Your first five pages, and the question each one answers
You do not need many pages. Five is enough — as long as each one has a decided question it answers for the visitor.
SEO Practical
What internal links do: turning ten posts into one body of work
The same ten posts become a different site once they point at each other. Links are the reader's next step and, to a search engine, your explanation of…
SEO Intro
The skeleton of an article people actually read
Articles usually fail on sequence, not on prose. Keep four parts in the right order and readers finish, no writing course required.
SEO Intro
Writing alt text: decoration versus information
Describing every image is not the answer. Decorative images should be left empty; informative ones should carry the information, not a description of the picture.