SEO Practical
Cannibalisation: when two of your pages fight each other
Sometimes the page holding your ranking down is your own. Two ways to spot it, three ways to fix it, and a rule for choosing between them.
Technote
SEO
Technical SEO, structured data, indexing on Google and Naver, and sitemaps — the technical groundwork that search traffic is built on.
59 articles· SEO
SEO Practical
Filter URLs, quiet duplication, and canonical tags
Hundreds of addresses can show the same list in a different order. Nothing looks wrong on screen, which is exactly why the problem is found late.
SEO Practical
Record what happened, not which button moved
An event called "button 3 clicked" loses its meaning the moment the page changes. "Enquiry submitted" still means the same thing after a redesign.
SEO Intro
Three Search Console screens to check every week
Search Console has many screens; three are worth a weekly look. Decide which question each answers and the whole routine takes fifteen minutes.
SEO Intro
Tags and categories: how many archives should search see?
Tag freely, but do not push every tag into search. Separate subject from audience and difficulty — and decide deliberately which archives get indexed.
SEO Intro
Sitemaps advertise, robots.txt blocks — and they are not opposites
A page blocked in robots.txt can still appear in search. Blocking a crawl and blocking an index are different jobs — miss that and you fix the wrong…
SEO Practical
Keeping your URLs is a design decision
Redraw the information architecture and addresses change. If they must, the 301 map ships with the change — it is a deliverable, not an afterthought.
SEO Intro
Where to put the form without interrupting the reading
Form placement is a timing problem, not a design one. Pushed at the wrong moment, a form stops being an invitation and becomes an obstruction.
SEO Intro
Three ways to add analytics to WordPress, and what each costs
A plugin, code in your child theme, or a tag manager. All three work, but they charge different prices: convenience, control, or an extra layer that hides what…
SEO Intro
Registering with Naver Search Advisor, in order
If you have used Google Search Console, the shape is familiar. Registration, ownership verification and sitemap submission in order — with the points where it stalls.
SEO Intro
Category design: hierarchy breeds thin archives
The moment you nest categories you start mass-producing pages with one or two posts on them. Why flat wins, and how to unwind a hierarchy you already built.
SEO Intro
Titles and descriptions: what actually reaches the results page
The title you wrote often is not the one that appears. Once you know the two tags do different jobs, it becomes obvious where the effort belongs.