SEO Intro
What you gain by cutting fields from your enquiry form
Every field is a question. Ask too many of someone who has not decided to trust you yet and you get a closed tab instead of an answer.
Technote
SEO
Technical SEO, structured data, indexing on Google and Naver, and sitemaps — the technical groundwork that search traffic is built on.
41 articles· SEO
SEO Intro
Your first ten articles: three broad, seven narrow
Ten articles written in no particular order stay ten separate articles. Fix the ratio and the sequence of broad and narrow pieces and the same effort builds something…
SEO Intro
Write the copy first and you build the site once
Design first means trimming what you needed to say so it fits. Writing the copy in order, in one plain document, decides half the screen for you.
SEO Intro
Deciding what to write: start from the words customers search
Founders rarely stall for lack of things to say. They stall because they started from what they want to say — swap the starting point to the customer's…
SEO Intro
Structure comes before design
Pick a theme demo first and you end up fitting your business into someone else's frame. Half an hour of structure on paper shortens everything that follows.