SEO Intro
Leave the screens that already work alone
Scope is set by data, not taste. Screens that bring traffic and conversions get a surface refresh — their structure stays where it is.
Technote
SEO
Technical SEO, structured data, indexing on Google and Naver, and sitemaps — the technical groundwork that search traffic is built on.
59 articles· SEO
SEO Intro
What do you give in exchange for a contact detail?
A contact form alone only catches the few who have already decided. To reach the many who are still weighing things up, you have to hand them something…
SEO Intro
Decide what to measure before you measure anything
If the dashboard keeps growing but no decision ever changes, that dashboard is a cost rather than an asset. Choose metrics by what you would do differently if…
SEO Intro
Naver and Google: what is the same, what differs
Overstate the differences and you spend effort where it changes nothing. The fundamentals are one set; what genuinely differs is the tooling and how results are laid out.
SEO Intro
Pillar and cluster: turning a pile of posts into one asset
There is a reason the post count grows while traffic does not: every post is fighting alone. The fix is not writing more, it is grouping what you…
SEO Intro
How a page reaches search: crawl, render, index
"We are not in search" is not one problem. Each stage fails differently, and only by naming the stage do you get a request an engineer can act…
SEO Practical
Heading structure: two h1s blur page and index alike
Headings are a document's skeleton, not a type size. Once the size you picked and the level you assigned drift apart, the page loses its table of contents.
SEO Practical
Building trust before you have any testimonials
One testimonial that looks invented takes the honest claims on the page down with it. There are other kinds of evidence available while you have none.
SEO Practical
The about page is where trust gets decided
The about page looks like a formality, yet it is the page people reopen just before enquiring or paying. What they are checking is not your company timeline.
SEO Practical
Updating an old post often beats writing a new one
An article sitting on page two has already done half the work. Fixing it usually reaches the front page for far less time than writing something new.
SEO Practical
What builds trust, and what destroys it instantly
Business details, a refund policy and a published process build trust. Invented testimonials, once spotted, take everything else down with them.
SEO Practical
The minimum metrics: impressions, clicks, enquiries
You do not need to read every analytics screen. Three numbers tell you which article to fix and which kind to write more of.