SEO Intro
Pillar and cluster: turning a pile of posts into one asset
There is a reason the post count grows while traffic does not: every post is fighting alone. The fix is not writing more, it is grouping what you…
Technote
Designing a content hub
Piling up posts does not grow traffic. Grouping and linking them into one asset — from category design to internal linking.
5 articles
SEO Intro
Category design: hierarchy breeds thin archives
The moment you nest categories you start mass-producing pages with one or two posts on them. Why flat wins, and how to unwind a hierarchy you already built.
SEO Intro
Tags and categories: how many archives should search see?
Tag freely, but do not push every tag into search. Separate subject from audience and difficulty — and decide deliberately which archives get indexed.
SEO Practical
Cannibalisation: when two of your pages fight each other
Sometimes the page holding your ranking down is your own. Two ways to spot it, three ways to fix it, and a rule for choosing between them.
SEO Practical
Internal links: what anchor text and direction actually do
An internal link guides a reader and declares a relationship at the same time. The words you link with and the direction you link in are that declaration.