SEO Intro
Pillar and cluster: turning a pile of posts into one asset
There is a reason the post count grows while traffic does not: every post is fighting alone. The fix is not writing more, it is grouping what you…
Technote
Designing a content hub
Piling up posts does not grow traffic. Grouping and linking them into one asset — from category design to internal linking.
8 articles
SEO Intro
Category design: hierarchy breeds thin archives
The moment you nest categories you start mass-producing pages with one or two posts on them. Why flat wins, and how to unwind a hierarchy you already built.
SEO Intro
Tags and categories: how many archives should search see?
Tag freely, but do not push every tag into search. Separate subject from audience and difficulty — and decide deliberately which archives get indexed.
SEO Practical
Cannibalisation: when two of your pages fight each other
Sometimes the page holding your ranking down is your own. Two ways to spot it, three ways to fix it, and a rule for choosing between them.
SEO Practical
Internal links: what anchor text and direction actually do
An internal link guides a reader and declares a relationship at the same time. The words you link with and the direction you link in are that declaration.
SEO Practical
Archive intros: the fate of a page that is only a list
WordPress creates archive pages for you; it does not create their value. A written introduction is what earns an archive its place in the index.
SEO Practical
The content audit: keep, update, merge or retire
An audit is not about deletion; it is about reviving what got buried. How to build the list, and how to sort every post into one of four…
SEO Advanced
Measuring the hub, not the post
Watching individual rankings hides what structure is doing. What to group, how long to wait, and what to judge on.