SEO Advanced
Connecting an enquiry back to the article that made it
If enquiries rise but you cannot say which article did it, the next content decision is still made on instinct. The connection comes from rules, not tools.
Technote
SEO
Technical SEO, structured data, indexing on Google and Naver, and sitemaps — the technical groundwork that search traffic is built on.
57 articles· SEO
SEO Advanced
Before you trust the trend: a data quality check
Office traffic, bots and duplicated tags all inflate the figures — and not by a steady amount, which is what makes reading a trend so dangerous.
SEO Practical
The both-engines checklist
Open one tool and you see half the picture. Here is the order for checking both, plus the items that only show up when you do.
SEO Advanced
Measuring the hub, not the post
Watching individual rankings hides what structure is doing. What to group, how long to wait, and what to judge on.
SEO Practical
A thirty-minute monthly SEO routine, in eight checks
Audits fail to become habits mostly for want of an order. Look at the same places in the same sequence, note one line each, and thirty minutes is…
SEO Practical
Which old posts to fix first
Improving one page that already holds a position in search is often faster than writing something that has to earn a position from scratch. Here are the three…
SEO Intro
Four SEO habits worth retiring — and what replaced them
Keyword density, meta keywords, word-count targets, bulk directory submission. All four once had a rationale and none of them do now — and what matters more than dropping…
SEO Practical
Why your name, address and phone must match everywhere
When the details on your map listing, your site and your social profiles differ slightly, they dilute each other. Tidying up is easy; hunting down scattered copies is…
SEO Practical
How to structure an article for the featured snippet
Structure earns the excerpt, not rank alone: a direct answer immediately under the question heading, with lists and tables only where the query implies them. Note that appearing…
SEO Practical
The content audit: keep, update, merge or retire
An audit is not about deletion; it is about reviving what got buried. How to build the list, and how to sort every post into one of four…
SEO Intro
The four search intents — one page, one intent
Two queries that look like the same subject can demand completely different pages. Identify the intent first and the format decides itself — and a page that serves…
SEO Practical
The fortnight after launch: what to watch
A few unsettled days after launch are normal. A decline that persists for two weeks is not. Here is what to watch across indexing, speed and conversion.