Naver Search Advisor is the webmaster tool for Naver, Korea’s dominant search portal — it tells you how Naver sees your site. It does the same job as Google Search Console: add the site, verify ownership, submit a sitemap, then watch the state of things. The real value of registering is not ranking but the channel — you gain somewhere that tells you when something has broken.
1. Settle your canonical address first
Before typing anything into the registration form, decide what your site’s canonical address is: https:// or not, www or not. Open all four combinations in a browser and confirm every one of them lands on the same single address.
If this wobbles, everything after it wobbles. When the registered address differs from the one that actually serves, the verification file cannot be found and the URLs inside your sitemap disagree with the registration. This one check removes about half of all registration failures in advance.
2. Ownership verification — two routes
Verification proves the site is yours, and there are two ways to do it.
Uploading an HTML file means placing a given file at the top level of the site — in WordPress, into the folder where WordPress is installed, via FTP or a file manager. The meta tag route puts a verification code in the page head, and since SEO plugins provide a field for exactly that code, it is usually the simpler option.
When verification fails, the cause is usually one of a short list.
The quickest diagnosis is to type the verification URL into a browser yourself. If the code appears on screen, your side is ready; if you get a 404 or a login screen, you have just found the cause.
3. Submitting the sitemap and feed
A sitemap is the list of your pages. In WordPress an SEO plugin generates one, so you only submit the address. Before you do, open that address in a browser and confirm it really lists pages. Submitting a sitemap that does not load produces no error you will notice, and you discover it weeks later.
If you publish frequently, submit the RSS feed address as well. It is a faster path for announcing new posts.
4. What to look at afterwards
Within a few days the crawl data starts to accumulate. Two things matter there: is the number of collected documents growing, and were errors raised during crawling. If a particular URL keeps appearing in the error list, that page really does have a problem.
The tool’s own improvement suggestions are worth reading, but you do not have to act on all of them. Pick the ones that serve your site’s purpose and simply record the rest.
Free tools for checking a site yourself live on the free tools page, and the wider design of search visibility is covered in the SEO archive.
Next part
With both registrations done, it is time to read the screens. The next part covers the three Search Console reports worth checking every week.