SEO Practical
Internal links: what anchor text and direction actually do
An internal link guides a reader and declares a relationship at the same time. The words you link with and the direction you link in are that declaration.
Technote
SEO
Technical SEO, structured data, indexing on Google and Naver, and sitemaps — the technical groundwork that search traffic is built on.
41 articles· SEO
SEO Practical
Structured data: choose the type you actually are
Mark a service up as a Product and you collect warnings instead of rich results. Choosing the right type is very nearly the whole job.
SEO Practical
What breaks first when forty cards land on the page
A mockup with six cards usually works. At forty, aspect ratio breaks first, and then three cards of one visual family start reading as a single block.
SEO Practical
The zero-result screen is where people leave
An empty screen has to say why it is empty and what to do next. And where a filter can return nothing, show the counts so the dead…
SEO Practical
Split the path into steps and the leak becomes visible
A single conversion rate only tells you it is low. Divide the path into steps and you can see which stretch loses people — and therefore what to…
SEO Practical
Korean keyword research: the intent behind the volume
Two keywords with the same volume can need entirely different pages. How to read the intent tools do not show, and how to handle the spelling variation Korean…
SEO Practical
Cannibalisation: when two of your pages fight each other
Sometimes the page holding your ranking down is your own. Two ways to spot it, three ways to fix it, and a rule for choosing between them.
SEO Practical
Filter URLs, quiet duplication, and canonical tags
Hundreds of addresses can show the same list in a different order. Nothing looks wrong on screen, which is exactly why the problem is found late.
SEO Practical
Record what happened, not which button moved
An event called "button 3 clicked" loses its meaning the moment the page changes. "Enquiry submitted" still means the same thing after a redesign.
SEO Intro
Three Search Console screens to check every week
Search Console has many screens; three are worth a weekly look. Decide which question each answers and the whole routine takes fifteen minutes.
SEO Intro
Tags and categories: how many archives should search see?
Tag freely, but do not push every tag into search. Separate subject from audience and difficulty — and decide deliberately which archives get indexed.
SEO Intro
Sitemaps advertise, robots.txt blocks — and they are not opposites
A page blocked in robots.txt can still appear in search. Blocking a crawl and blocking an index are different jobs — miss that and you fix the wrong…