SEO Advanced
Connecting an enquiry back to the article that made it
If enquiries rise but you cannot say which article did it, the next content decision is still made on instinct. The connection comes from rules, not tools.
Technote
WordPress know-how, from real work Technotes worth picking
35 articles· SEO · Marketers
SEO Advanced
Before you trust the trend: a data quality check
Office traffic, bots and duplicated tags all inflate the figures — and not by a steady amount, which is what makes reading a trend so dangerous.
SEO Practical
The both-engines checklist
Open one tool and you see half the picture. Here is the order for checking both, plus the items that only show up when you do.
SEO Advanced
Measuring the hub, not the post
Watching individual rankings hides what structure is doing. What to group, how long to wait, and what to judge on.
SEO Practical
A thirty-minute monthly SEO routine, in eight checks
Audits fail to become habits mostly for want of an order. Look at the same places in the same sequence, note one line each, and thirty minutes is…
SEO Practical
Which old posts to fix first
Improving one page that already holds a position in search is often faster than writing something that has to earn a position from scratch. Here are the three…
SEO Intro
Four SEO habits worth retiring — and what replaced them
Keyword density, meta keywords, word-count targets, bulk directory submission. All four once had a rationale and none of them do now — and what matters more than dropping…
SEO Practical
Why your name, address and phone must match everywhere
When the details on your map listing, your site and your social profiles differ slightly, they dilute each other. Tidying up is easy; hunting down scattered copies is…
SEO Practical
How to structure an article for the featured snippet
Structure earns the excerpt, not rank alone: a direct answer immediately under the question heading, with lists and tables only where the query implies them. Note that appearing…
SEO Practical
The content audit: keep, update, merge or retire
An audit is not about deletion; it is about reviving what got buried. How to build the list, and how to sort every post into one of four…
SEO Intro
The four search intents — one page, one intent
Two queries that look like the same subject can demand completely different pages. Identify the intent first and the format decides itself — and a page that serves…
SEO Practical
Every field on your form has to earn its place
Fewer fields generally convert better. But the honest question is not "how much will we gain" — it is "what does this field do to earn its place".
Cited
Technotes worth reading next
Topics outside WordPress are collected on Dongji Communication Tech Insights, run by the same team. The summaries below are quoted from the originals; the titles link to them.
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Working with AI
Writing a CLAUDE.md — teaching an AI coding assistant your project
AI coding tools such as Claude Code, Cursor and Copilot do better work the more precisely they know your project. Here is a structure and a set of principles that hold up.
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Working with AI
Prompting an AI for UI design — drafting with Claude and GPT
Asking an AI to "make a nice button" gets you a disappointing button. Structured prompts that carry constraints, references and a defined role get you the design you meant.
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Themes & plugins
SCSS from the ground up — variables through module structure
The core syntax of SCSS (Sass) and what it solves that plain CSS cannot: variables, nesting, mixins, @use and module structure — organised around patterns you can use immediately.
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Themes & plugins
Design tokens and theme colour systems — brand identity in SCSS variables
How to turn a colour palette from a pile of hex codes into a system that means something — semantic token structure and SCSS variable patterns, from a real project.
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Performance optimization
Designing a responsive typography system — the science of readability
Hard-coded pixel font sizes are over. Type scales, fluid sizing with clamp(), Korean webfont optimisation and line-height ratios — building typography that reads well on any screen.
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Development workflow
From Figma to SCSS — a designer-developer handoff guide
Minimising what gets lost between a Figma file and the code: extracting tokens, naming components, keeping the spacing system in sync — the whole workflow, step by step.