SEO Practical
Internal links: what anchor text and direction actually do
An internal link guides a reader and declares a relationship at the same time. The words you link with and the direction you link in are that declaration.
Technote
WordPress know-how, from real work Technotes worth picking
20 articles· SEO · Marketers
SEO Practical
Structured data: choose the type you actually are
Mark a service up as a Product and you collect warnings instead of rich results. Choosing the right type is very nearly the whole job.
SEO Practical
Split the path into steps and the leak becomes visible
A single conversion rate only tells you it is low. Divide the path into steps and you can see which stretch loses people — and therefore what to…
SEO Practical
Korean keyword research: the intent behind the volume
Two keywords with the same volume can need entirely different pages. How to read the intent tools do not show, and how to handle the spelling variation Korean…
SEO Practical
Cannibalisation: when two of your pages fight each other
Sometimes the page holding your ranking down is your own. Two ways to spot it, three ways to fix it, and a rule for choosing between them.
SEO Practical
Filter URLs, quiet duplication, and canonical tags
Hundreds of addresses can show the same list in a different order. Nothing looks wrong on screen, which is exactly why the problem is found late.
SEO Practical
Record what happened, not which button moved
An event called "button 3 clicked" loses its meaning the moment the page changes. "Enquiry submitted" still means the same thing after a redesign.
SEO Intro
Three Search Console screens to check every week
Search Console has many screens; three are worth a weekly look. Decide which question each answers and the whole routine takes fifteen minutes.
SEO Intro
Tags and categories: how many archives should search see?
Tag freely, but do not push every tag into search. Separate subject from audience and difficulty — and decide deliberately which archives get indexed.
SEO Intro
Sitemaps advertise, robots.txt blocks — and they are not opposites
A page blocked in robots.txt can still appear in search. Blocking a crawl and blocking an index are different jobs — miss that and you fix the wrong…
SEO Intro
Where to put the form without interrupting the reading
Form placement is a timing problem, not a design one. Pushed at the wrong moment, a form stops being an invitation and becomes an obstruction.
SEO Intro
Three ways to add analytics to WordPress, and what each costs
A plugin, code in your child theme, or a tag manager. All three work, but they charge different prices: convenience, control, or an extra layer that hides what…
Cited
Technotes worth reading next
Topics outside WordPress are collected on Dongji Communication Tech Insights, run by the same team. The summaries below are quoted from the originals; the titles link to them.
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Working with AI
Writing a CLAUDE.md — teaching an AI coding assistant your project
AI coding tools such as Claude Code, Cursor and Copilot do better work the more precisely they know your project. Here is a structure and a set of principles that hold up.
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Working with AI
Prompting an AI for UI design — drafting with Claude and GPT
Asking an AI to "make a nice button" gets you a disappointing button. Structured prompts that carry constraints, references and a defined role get you the design you meant.
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Themes & plugins
SCSS from the ground up — variables through module structure
The core syntax of SCSS (Sass) and what it solves that plain CSS cannot: variables, nesting, mixins, @use and module structure — organised around patterns you can use immediately.
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Themes & plugins
Design tokens and theme colour systems — brand identity in SCSS variables
How to turn a colour palette from a pile of hex codes into a system that means something — semantic token structure and SCSS variable patterns, from a real project.
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Performance optimization
Designing a responsive typography system — the science of readability
Hard-coded pixel font sizes are over. Type scales, fluid sizing with clamp(), Korean webfont optimisation and line-height ratios — building typography that reads well on any screen.
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Development workflow
From Figma to SCSS — a designer-developer handoff guide
Minimising what gets lost between a Figma file and the code: extracting tokens, naming components, keeping the spacing system in sync — the whole workflow, step by step.