SEO Intro
Registering with Naver Search Advisor, in order
If you have used Google Search Console, the shape is familiar. Registration, ownership verification and sitemap submission in order — with the points where it stalls.
Technote
WordPress know-how, from real work Technotes worth picking
20 articles· SEO · Marketers
SEO Intro
Category design: hierarchy breeds thin archives
The moment you nest categories you start mass-producing pages with one or two posts on them. Why flat wins, and how to unwind a hierarchy you already built.
SEO Intro
Titles and descriptions: what actually reaches the results page
The title you wrote often is not the one that appears. Once you know the two tags do different jobs, it becomes obvious where the effort belongs.
SEO Intro
What do you give in exchange for a contact detail?
A contact form alone only catches the few who have already decided. To reach the many who are still weighing things up, you have to hand them something…
SEO Intro
Decide what to measure before you measure anything
If the dashboard keeps growing but no decision ever changes, that dashboard is a cost rather than an asset. Choose metrics by what you would do differently if…
SEO Intro
Naver and Google: what is the same, what differs
Overstate the differences and you spend effort where it changes nothing. The fundamentals are one set; what genuinely differs is the tooling and how results are laid out.
SEO Intro
Pillar and cluster: turning a pile of posts into one asset
There is a reason the post count grows while traffic does not: every post is fighting alone. The fix is not writing more, it is grouping what you…
SEO Intro
How a page reaches search: crawl, render, index
"We are not in search" is not one problem. Each stage fails differently, and only by naming the stage do you get a request an engineer can act…
Cited
Technotes worth reading next
Topics outside WordPress are collected on Dongji Communication Tech Insights, run by the same team. The summaries below are quoted from the originals; the titles link to them.
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Working with AI
Writing a CLAUDE.md — teaching an AI coding assistant your project
AI coding tools such as Claude Code, Cursor and Copilot do better work the more precisely they know your project. Here is a structure and a set of principles that hold up.
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Working with AI
Prompting an AI for UI design — drafting with Claude and GPT
Asking an AI to "make a nice button" gets you a disappointing button. Structured prompts that carry constraints, references and a defined role get you the design you meant.
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Themes & plugins
SCSS from the ground up — variables through module structure
The core syntax of SCSS (Sass) and what it solves that plain CSS cannot: variables, nesting, mixins, @use and module structure — organised around patterns you can use immediately.
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Themes & plugins
Design tokens and theme colour systems — brand identity in SCSS variables
How to turn a colour palette from a pile of hex codes into a system that means something — semantic token structure and SCSS variable patterns, from a real project.
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Performance optimization
Designing a responsive typography system — the science of readability
Hard-coded pixel font sizes are over. Type scales, fluid sizing with clamp(), Korean webfont optimisation and line-height ratios — building typography that reads well on any screen.
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Development workflow
From Figma to SCSS — a designer-developer handoff guide
Minimising what gets lost between a Figma file and the code: extracting tokens, naming components, keeping the spacing system in sync — the whole workflow, step by step.