Technote

When traffic starts to grow

The problems a site meets the moment it starts working — slowdowns, outages and cost spikes arriving together, and what to fix first.

8 articles

Performance optimization Intro

What caching actually does, layer by layer

Caching is not one switch. It is several layers with different jobs, and stacking them blindly is how you end up with a page that refuses to update.

Founders 7 min read

Servers & infrastructure Practical

Knowing your site is down before your customers do

If a customer tells you the site is down, you are already late. Deciding what to watch and how to be alerted takes about half an hour.

Founders 6 min read

Performance optimization Practical

What happens as your database quietly grows

A database grows far faster than your content does — and most of what accumulates is by-product, not the writing you actually did.

Founders 6 min read

Development workflow Practical

The point at which you need a staging site

Editing straight on the live site works only while the site is small. Once those thirty seconds touch revenue and trust, the rules change.

Founders 6 min read

Development workflow Advanced

A growth checklist for the next six months

What a site that has started working needs in place so the next stretch does not break it — checked across four areas.

Founders 6 min read

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