SEO Intro
Structure comes before design
Pick a theme demo first and you end up fitting your business into someone else's frame. Half an hour of structure on paper shortens everything that follows.
Technote
Building the company site without an agency
A realistic path to building and maintaining a company site with no designer and no developer — including where doing it yourself stops paying off.
8 articles
SEO Intro
Write the copy first and you build the site once
Design first means trimming what you needed to say so it fits. Writing the copy in order, in one plain document, decides half the screen for you.
Themes & plugins Intro
How far the block editor gets you, and where it stops
Knowing what the built-in editor already does saves money before you buy a builder — and the signal that you need one arrives later than you think.
Themes & plugins Practical
Colours and fonts are not a per-page decision
Choosing a colour each time you build a page produces ten sites inside one. Putting them in one global place removes the problem entirely.
Performance optimization Practical
What you miss by only checking on a desktop
You build on a large screen; your visitors arrive on small ones. The problems that gap creates are quiet ones — they cost you visitors without ever looking…
Performance optimization Practical
Thirty seconds before you upload a photo
What a camera or phone produces is far larger than a screen ever needs. Three quick adjustments before uploading make a visible difference to the first screen.
Development workflow Practical
The work that costs more when you do it yourself
A founder's time is not free. Doing it yourself or handing it over is a calculation, not a preference — and the items that belong in the calculation…
Development workflow Practical
The one-page handover document
If one person knows where the domain is registered, the business is tied to that person. A single page removes the problem.