Working with AI Practical
Translating your site with AI — how far to go, and where to stop
Machine translation makes a site readable by more people. It does not earn search visibility, and knowing that difference makes the choice straightforward.
Technote
WordPress guides for Founders
For founders building alone or in a very small team: standing a site up on a minimal budget, earning customers from search, and running it without incidents.
80 articles· Founders
Performance optimization Intro
What caching actually does, layer by layer
Caching is not one switch. It is several layers with different jobs, and stacking them blindly is how you end up with a page that refuses to update.
SEO Intro
What you gain by cutting fields from your enquiry form
Every field is a question. Ask too many of someone who has not decided to trust you yet and you get a closed tab instead of an answer.
Development workflow Intro
How to read a quote: scope, exclusions and what comes after
The most important part of a quote is not the number — it is scope and exclusions. Without both in writing, every later dispute becomes an argument about…
SEO Intro
Your first ten articles: three broad, seven narrow
Ten articles written in no particular order stay ten separate articles. Fix the ratio and the sequence of broad and narrow pieces and the same effort builds something…
Working with AI Intro
Choosing AI tools as a one-person business
Pick the tool first and you go looking for uses. Write down the work you actually repeat and the tool list shrinks to one or two.
Security Intro
What one properly made admin account prevents
The login screen is the most-knocked door on your site. Get the username, the password and the second factor right and most of that knocking becomes pointless.
SEO Intro
Write the copy first and you build the site once
Design first means trimming what you needed to say so it fits. Writing the copy in order, in one plain document, decides half the screen for you.
Servers & infrastructure Intro
Shared hosting to a VPS: when is it actually time?
You do not move because a VPS is better — you move because something is blocked. The signals are specific, and what grows after the move is responsibility,…
Servers & infrastructure Intro
Seven settings to change the moment WordPress is installed
Installing takes five minutes; the ten minutes after it decide the next year. One search-visibility setting in particular keeps your site out of search entirely if you miss…
Working with AI Practical
Turning enquiries into an FAQ — AI sorts, you answer
A good FAQ is not imagined. The answers are already in the enquiries you received, and grouping them is exactly the kind of work AI is quick at.
Performance optimization Intro
Three things to check the first time your site slows down
A slowdown feels sudden, but the list of causes is short. Before you pay for a bigger server, there are three things to check in order.