Development workflow Intro
Write requirements as goals and constraints, not screens
Handing over a folder of reference sites gets you a fast quote and the wrong result. Goals, constraints and acceptance — three headings fit on one page.
Technote
WordPress guides for Founders
For founders building alone or in a very small team: standing a site up on a minimal budget, earning customers from search, and running it without incidents.
80 articles· Founders
Working with AI Intro
Drafting site copy with AI — you still supply the facts
AI is genuinely good at removing the blank-page stall. What it cannot know is anything factual about your business — and knowing that boundary makes drafting far faster.
Themes & plugins Intro
Payment, booking or enquiry: which conversion is yours?
It looks like a feature choice, but it decides the shape of your business. Pick the wrong one and the tool starts dictating your pricing and your day.
SEO Intro
Deciding what to write: start from the words customers search
Founders rarely stall for lack of things to say. They stall because they started from what they want to say — swap the starting point to the customer's…
Security Intro
Why sites with almost no visitors still get hacked
"We are too small to be a target" is the most common misreading. Most attempts are not chosen by a person but swept automatically — they never look…
Servers & infrastructure Intro
The hosting price you see is not the price you pay
Comparing monthly rates alone never matches what you actually spent after a year. Traffic, backups, mail and renewal pricing sit outside the headline figure — count them first.
SEO Intro
Structure comes before design
Pick a theme demo first and you end up fitting your business into someone else's frame. Half an hour of structure on paper shortens everything that follows.
Servers & infrastructure Intro
Choosing a domain and host: what actually matters
Knowing what this choice decides later saves you the cost of moving a year from now — the difference between shared hosting and a server most of all.